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The G3 Unfiltered philosophy

Grit. Grace. Growth.

I’m Michelle Dammen. Grit, grace, and growth changed how I lead my team, handle setbacks, and define success. I bring that philosophy to the stage, to teams, and to women asking what they want their next chapter to look like.

Editorial portrait of Michelle Dammen in a cream cowboy hat and deep teal blazer
Michelle DammenFounder, G3 Unfiltered

The G3 philosophy

Build success around what matters to you.

These are the three practices I come back to when there’s a hard decision to make, a conversation I’ve been putting off, or a definition of success I’ve outgrown.

G3 Unfiltered logo with a blush mirror arch

Grit

Face what’s hard and tell yourself the truth about what’s happening. That might mean having the conversation you’ve been avoiding or admitting you need help.

Grace

Get curious about how you and the people around you got here. Give everyone, yourself included, room to learn while staying accountable for what happens next.

Growth

Choose what to carry forward and put it into practice. Make one change in how you lead, work, or live, then pay attention to what it teaches you.

Meet Michelle

I know what it’s like to build something you’re proud of and lose sight of yourself along the way.

I grew up on a Montana farm and ranch. My husband and I built Premier Systems Heating & Cooling from our garage. As the business grew, I got very good at solving the next problem and taking on whatever needed doing.

Burnout and a business turnaround forced me to ask a harder question. When had being capable turned into feeling like I had to carry everything? G3 grew out of the work of answering that question.

Read My Story

Work with me

Bring G3 into the room.

For women’s conferences, leadership teams, and small retreat groups.

Speaking

In Remembering the Woman in the Mirror, I share what building a business, burning out, and rebuilding taught me about the beliefs we pick up along the way.

Explore Speaking

Workshops

Hands-on leadership and communication workshops tailored to your group, from giving feedback to handling hard conversations.

Explore Workshops

Retreats

Small-group sessions give women time to reflect, talk honestly, and decide what they want to carry into the next season of life or leadership.

Explore Retreats

Free assessment

Clean the Glass

Put Grit, Grace, and Growth into practice. See which learned beliefs may be shaping how you show up, get your results right away, and choose one action to try in the next seven days.

Take the Free Assessment
“Don’t wait for the mirror to shatter. Clean the glass.”